Transforming History into Innovation: The Journey from Old Beechworth Gaol to OBG

The Old Beechworth Gaol, steeped in history, has long been a symbol of our past. From its early days housing convicts to its transformation into a community landmark, the Gaol has been a testament to the enduring spirit of Beechworth. It's a place where stories of yesteryears linger in the air, reminding us of our roots and the journey we have traversed as a community.

Why OBG? Reimagining Place, Guided by People

OBG emerges from a desire to reimagine and revitalise this iconic space while staying true to the essence of Beechworth. It’s about respecting our past while forging a future where imagination and creativity lead the way. At OBG, we celebrate individuality and our commitment to the people we serve. We're not just envisioning what's possible; we're making it happen, turning bold ideas into reality.

Our purpose is clear: to create a space where community and creativity intersect, where every person, whether a local or a visitor, feels connected and inspired. OBG is where history meets the future, where the stories of old pave the way for new narratives and adventures.

For Our Audience: A Tapestry of Experiences

OBG caters to a diverse audience, from the experience seekers and everyday travelers to cultural tourists and our cherished local community. We understand that each visitor is unique, with their own stories and dreams. OBG is a place for everyone - a hub for art, adventure, and learning, where people of all backgrounds can connect, discover, and dream.

Our Value Proposition: A Community-Centric Vision

As a social enterprise, OBG stands for sustainability, inclusivity, and innovation. We are more than just a destination; we are a movement. Our vision is to be a community-owned and nationally recognised beacon for entrepreneurship, culture, and learning. Here, the next generation of ideas and leaders will flourish.

Upholding Our Values

At OBG, our values are the pillars that support our vision. We champion inclusivity, bringing together diverse voices and perspectives. Our commitment to connection, inventiveness, integrity, and grit shapes everything we do. We are rebels with a cause, challenging the status quo while staying true to our roots and our community.

Our Tone: Genuine, Bold, and Personal

Our tone reflects our character: off-the-cuff, evocative, personal, and honest. We speak like we're talking to a friend, with the warmth and wit that Beechworth is known for. We're here to tell stories, spark ideas, and invite everyone to be part of this exciting journey.

As we transition from Old Beechworth Gaol to OBG, we carry with us the legacy of a place that has stood the test of time. We're not just changing a name; we're transforming a narrative. OBG is more than a destination; it's a symbol of our collective imagination and determination, a place where every visit is a new story waiting to unfold.

Join us at OBG, where history and innovation converge, creating a tapestry of experiences that are uniquely, authentically Beechworth.